
Presenting Choices Takes Some Thought
Consumers love choices, but sometimes marketers offer too many, which is often worse than not offering enough.
Can You Really Do All Those Things That Well?
When companies and brands unrealistically extend themselves, is it any wonder why consumers abandon them?
A Reexamination of the Quantitative Approach
Corporate America’s current love affair with Big Data has made it more difficult for marketing professionals to get the underlying answers they need.
Lingo
We’ve all heard it. And now it’s time to realize we’re missing the mark if our goal is to hold a normal conversation with a consumer.
Stalking The Elusive Shopper
Researcher studies ‘humans in the wild’ to figure out what sells