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Stories From The Road : The Color Of A Martini

Go to where consumers are, don’t ask them to come to you. In their own “natural habitat” they are more relaxed and comfortable and much more likely to reveal insights that are richer and more likely to be breakthrough.

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Starting Off With First Impressions

Whether in your business or in your personal life, nothing is quite as important as making sure the first appearance or words out of your mouth capture the best version of yourself or your business offering.

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We’ve all heard it. And now it’s time to realize we’re missing the mark if our goal is to hold a normal conversation with a consumer.

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