Consumers love choices, but sometimes marketers offer too many, which is often worse than not offering enough.

When companies and brands unrealistically extend themselves, is it any wonder why consumers abandon them?

Corporate America’s current love affair with Big Data has made it more difficult for marketing professionals to get the underlying answers they need.

We’ve all heard it. And now it’s time to realize we’re missing the mark if our goal is to hold a normal conversation with a consumer.

Researcher studies ‘humans in the wild’ to figure out what sells