Creating the right energy for innovation to be born
Just as breaking waves explode into a mix of sand and surf, we recognize that this same explosive energy can be created when two other worlds collide: real-life needs and consumer inspiration.
This is where innovation is born.
We uncover this innovation every day at Spearfish, since we put consumers in position to give us breakthrough insights.
We are often asked by clients to help refine marketing or product concepts, but what often happens is that this refinement leads to enhancement, which, under the right conditions, can lead ultimately to innovation – all inspired by consumers.
So, our goal is always to be where the waves are breaking.
“Companies that depend just on acquisitions to get growth will be left behind.The only way to get growth is to differentiate oneself with new products and services.” – Jeffrey Immelt, Chairman and CEO, General Electric Corporation