the dive zone™

We don’t ask consumers to come to our world. We go into theirs.

Our unique approach to gaining consumer insights, The Dive Zone™ involves dropping into the environment of consumers to catch them on their turf – where they process the decisions which make or break companies’ bottom lines.

We’ve been in physicians’ offices, casinos, restaurants, retail stores, international auto shows, airport terminals, NBA arenas and police stations, to name just a few – all so that we can get as close as possible to capturing real consumers doing what they naturally do.

Our on-premise intercepts blur the distinction between quant and qual by regularly capturing feedback from over 100 to occasionally 500+ consumers for each assignment. As a skilled moderator, Dwight Fletcher’s engaging, conversational style uncovers insights which help us craft strategic reports featuring the richness of qualitative with the scope of a quant study.