Want to study consumers?
Don’t have a typical focus group.
We do consumer insights research differently at Spearfish. We call it “Studying Humans in the Wild.” And it gets you more honest, reliable, usable research.
We conduct our research in lifestyle situations, in people’s element, not some sterile focus group room where they know they’re being watched behind the glass.
We never use anyone who’s done a focus group before. So, you get truer insights without the “professional” focus group respondents who are trained to know what to say
And we get you the results in days, not weeks.
Proprietary “In the Wild” focus groups, on-premise intercept interviews, testing of consumer concepts and products, ad testing, and personal one-on-one interviews for CEOs who need to know how their business clients feel about their company’s performance.
Want to get real consumer insights?
Use real consumers.
We do consumer insights research differently at Spearfish. We call it “Studying Humans in the Wild.” And it gets you more honest, reliable, usable research.
We conduct our research in lifestyle situations, in people’s element, not some sterile focus group room where they know they’re being watched behind the glass.
We never use anyone who’s done a focus group before. So, you get truer insights without the “professional” focus group respondents who are trained to know what to say
And we get you the results in days, not weeks.
Proprietary “In the Wild” focus groups, on-premise intercept interviews, testing of consumer concepts and products, ad testing, and personal one-on-one interviews for CEOs who need to know how their key clients feel about their company’s performance.
Want to study consumers?
Don’t use trained focus group attendees.
We do consumer insights research differently at Spearfish. We call it “Studying Humans in the Wild.” And it gets you more honest, reliable, usable research.
We never use anyone who’s done a focus group before. So, you get truer insights without the “professional” focus group respondents who are trained to know what to say
We conduct our research in lifestyle situations, in people’s element, not some sterile focus group room where they know they’re being watched behind the glass.
And we get you the results in days, not weeks.
Proprietary “In the wild” focus groups, on-premise intercept interviews, testing of consumer concepts and products, ad testing and personal one-on-one interviews for CEOs who need to know how their key clients feel about their company’s performance.
Want better consumer insights?
Wake up your focus groups.
We do consumer insights research differently at Spearfish. We call it “Studying Humans in the Wild.” And it gets you more honest, reliable, usable research.
We conduct our research in lifestyle situations, in people’s element, not some sterile focus group room where they’re bored because there’s no energy. Our groups are dynamic, and that’s what participants like. The results? More natural conversations – and truer insights.
And we get you the results in days, not weeks.
For research you can trust, go to spearfishdallas.com
Proprietary “In the Wild” focus groups, on-premise intercept interviews, testing of consumer concepts and products, ad testing, and personal one-on-one interviews for CEOs who need to know how their business clients feel about their performance.
