Spearfish is about one thing - communicating with consumers
in their natural environment. We call it
Studying Humans in the Wild.™
The results are breakthrough insights.
And we use these insights to create consumer-inspired direction
for new products, marketing strategy, positioning and branding.
“At the heart of every approach we take, from the way we recruit, the venues we use, the ways we ask questions – basically everything we do to gather breakthrough consumer insights – lies the challenge that our clients really have only one chance to get it right.”
- Dwight Fletcher, CEO
As marketers and advertising agencies seek new strategic insights
to guide critical marketing initiatives, Spearfish is in a unique
position to help them look to consumers for inspiration.
Utilizing innovative focus groups and other qualitative research tactics, with quantitative research support when needed, Spearfish is able to deliver breakthrough insights.