Studying Humans In The Wild

“Having an insights person conducting the guest interviews greatly increases the value of the input.”

Cynthia Davis, Director of Brand Insights, Denny’s Corporation

Spearfish is about one thing – communicating with consumers in their natural environment. The results are breakthrough insights.

“At the heart of every approach we take – the way we recruit, the venues we use, our method of asking questions, basically everything we do to gather meaningful insights – lies one sobering challenge: our clients really only have one chance to get it right.”
Dwight Fletcher, CEO