What Do Your Clients Really Think
About Your Firm?

Since professional service firms rely on consistent, long-term engagement from their clients, it’s critically important that they understand if their clients are satisfied with their performance. Looking only to broad, 30,000-foot-view customer satisfaction surveys and Net Promoter Scores is missing the mark – because the truth lies in what’s behind those numbers.

The Insights Which Really Matter

Aperture Insights Group goes much deeper, conducting anonymous personal one-on-one interviews with your clients in each of your most critical lines of business – with a conversational style that makes your clients comfortable and willing to speak the truth. This is where the gold is – in those honest and actionable findings on the most important dimensions of your client relationships. Although each survey is designed around what your firm specifically wants to learn, here are some of the key questions in our most recent interview assignments:

  • How your clients selected your firm over others
  • What your firm does best
  • Whether your clients have a complete understanding of your full scope of services and which lines of business you may need to promote more aggressively
  • Which competitors your clients view as real threats and what these competitors are promoting to attempt to steal your clients
  • Emerging high-potential services which your clients feel you need to consider
  • Grades on how well your firm communicates with them
  • Your firm’s style of doing business and how that may affect your client relationships
  • How your clients feel about your marketing and branding efforts

And this is just a small sampling from a typical interview.

Anonymous Feedback, Game-changing Findings

When clients know their interviews are confidential, their feedback is more honest and truthful, including how your firm can improve the ways it services and supports your part of the overall business operations.

The findings from Aperture are often game-changing, and their timely reports are easy to digest and put into action for any manager, at any level.

If you are interested in uncovering what’s really going on in the minds of your clients, Dwight Fletcher, Aperture CEO, would like to discuss it with you: Call him at (214) 343-0002.


Aperture Insights Group
The Truth. Revealed.

Since 2000, Dallas-based Aperture Insights Group has delivered game-changing corporate insights work to a variety of industry-leading marketers and professional service firms, including Frito-Lay, American Airlines, Ford Motor Company, Keurig Dr Pepper, Bank of Texas, Dell, NexBank, Goldman Sachs, Pepsi-Cola, Cinemark, NextProcess, Cirro Energy, Kellogg, and Maner Costerisan.

“The verbatims that Aperture captured really brought their report to life and helped us understand the actual concerns of our clients.”

Aperture Client, SVP Marketing

Aperture Insights Group is a division of Spearfish, Inc. ©2025 Spearfish, Inc.  All rights reserved.