We work with some of the most powerful consumer brands in the country and the talented people who run them:

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  • Frito Lay
    Development of new brand platform, core target study, “War Games” strategization, heavy snacker exploration
  • American Airlines
    Product naming strategy and development
  • Whataburger
    New product testing
  • Pizza Hut
    New product optimization, brand dimensionalization, new concept exploration, naming, value strategies
  • KFC
    Menu concept testing
  • Houston Rockets
    Exploration of ticket purchase dynamics among key buying segments
  • Goldman Sachs
    Industry segment viability analysis
  • Children's Health
    Concept testing
  • La Madeleine
    Lapsed user study
  • Blockbuster
    Lapsed user exploration; offer optimization (concept pipeline); video gamer mindset study, rental and retail concept exploration among gamers and movie users
  • 7 Eleven
    Heavy user ethnographies
  • Dell
    Exploration of retail mindset
  • Subway
    Product incidence study
  • Ford
    New product development with cross-vehicle applications
  • Corner Bakery
    Lapsed user study
  • Denny's
    Lapsed and light user target exploration
  • Cirro Energy
    Ad Testing
  • Pepsi
    Exploration of purchase dynamics
  • Daltile
    New concept exploration
  • Kelloggs
    Needs-based innovation study
  • Snapple
    New concept testing
  • Lone Star Steakhouse
    Brand repositioning
  • Cinemark
    New concept evaluation, copy testing
  • Chuck E. Cheese's
    Concept evaluation
  • CIC Partners
    Healthcare physicians referral patterns, QSR competitor competitive advantages
  • Baylor Scott & White
    Ad copy testing
  • Granite City Food & Brewery
    Brand exploration, Concept testing
  • Gate Retail
    Brand exploration, concept testing
  • Methodist Hospital System of Texas
    Copy testing
  • RadNet
    Positioning, Referral pattern identification
  • Ringling Brothers
    Concept testing
  • Brookshire’s
    Ad campaign testing
  • NexBank
    Positioning
  • Timberline Knolls
    Positioning
  • Willie’s Grill & Icehouse
    Positioning
  • Raising Canes
    Product testing, package testing
  • Interstate Batteries
    Development of new retail brand platform, promotional concept development
  • Bank of Texas
    Repositioning and brand dimensionalization
  • Minute Maid
    New concept development
  • Abuelo’s Mexican Food Embassy
    Repositioning, Menu Optimization
  • Gordon's Jewelers
    Brand positioning and advertising refinement
  • Maggie Moo's
    New product development
  • Taco Diner
    Repositioning
  • Dairy Queen
    New product optimization
  • Mi Cocina
    Exploration of brand dynamics
  • Scott's Miracle Gro
    Product usage decision factor identification
  • Pizza Inn
    Brand repositioning, target identification
  • Sub Zero
    Brand equity study
  • MoneyGram
    Ideation
  • Bayco
    Branding strategy, naming
  • Overhead Door
    Advertising testing, new product development
  • Boston's
    New product optimization and menu concept development
  • Pei Wei
    New Concept Testing
  • Texas Land & Cattle
    Repositioning
  • Smoothie King
    Ad and Positioning Testing
  • Anheuser Busch
    Beverage incidence study
  • Golden Chick
    Brand Relaunch
  • Café Express
    Brand Exploration
  • Bojangles'
    New Product Testing
  • Mooyah Burgers
    Menu Study
  • Del Frisco’s Restaurant Group
    In-Store Experience
  • Pool Corp
    Ad Testing
  • PepsiCo Food Service
    Chip Incidence Study
  • Project 7
    Concept Testing
  • Rubbermaid
    In-Store Product & Ad Testing (Bernzomatic)
  • Dr Pepper Snapple Group
    Merchandising & Concept Testing
  • Hawaiian Punch
    Merchandising Study
  • USMD
    Decision Processing
  • Jackson-Shaw
    Customer Identification
  • Service Corporation International
    Product Testing
  • AAFES
    Campaign Testing
  • Homevestors
    Ad Testing
  • CompUSA
    Customer Segment Needs Analysis